JoAnn Hines, The Packaging Diva

JoAnn Hines
The Packaging Diva


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Hot Packaging Trends

The Packaging Diva's predictions on "hot"packaging trends.

Baby Boomer Products

Women & Product Packaging

Environmental Sustainability And Packaging

Labeling And Ingredients Statements On Packaging (ongoing)

RFID And Packaging

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Packaging Diva
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Join JoAnn Hines in this informative webinar provided by Sustainable Life Media Live

April 9th

Packaging is designed to convey and protect but what other functions must it serve too? Green product packaging and sustainability is the hottest issue facing manufacturers today. There is considerable confusion about what really is considered sustainable and why? How will this change affect the supply chain? Will "going green" change your brand perception from customers or more importantly will consumers really care? JoAnn will answer these questions and more, include a variety of case studies in packaging innovation and rebranding, and give you smart ideas for rationally including sustainability as part of operations and brand strategy.

Register @

Packaging Diva Discount:

If you plan to attend the Sustainable Life Media Bootcamp Get a 15% discount using my special code spksbbcs2 when you register @


Is it Green or Garbage?

The Packaging Diva shares 6 steps toward greener packaging.

Packaging is designed to convey and protect but what other functions must it serve too?Green product packaging and sustainability is the hottest issue facing manufacturers today. 

There is considerable confusion about what really is considered sustainable and why? Will "going green" change your brand perception from customers or more importantly will consumers really care?

JoAnn will show you how to separate fact from fiction as you learn these 6 steps towards "greener" packaging while keeping it out of the garbage too.

This easy to read tutorial is filled with examples and insights about what works and in some cases what doesn't. So before you launch your new packaging be sure and read this ebook to ensure you are not making a packaging mistake.

Invest in the sustainable packaging answers you need for only $14.95  and order this ebook now

Special Bonus: Understanding sustainable packaging terminology and definitions, sustainable packaging icons and sustainable packaging resources


Need to tap into the latest packaging news, trends, innovations and technology?


Then you need to know who to follow on Twitter. Twitter brings you the packaging news almost instantaneously. I know because I tweet packaging insights every day. I'm the most popular packaging tweeter too with almost 6,000 people waiting to hear my packaging opinions.  

Some come to find out the latest information to keep you informed and to help you make better packaging decisions by downloading the Packaging People To Follow On Twitter


Packaging People To Follow On Twitter

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Does Your Packaging Speak Human ?

Information overload. We see over 3,000 advertising messages a day. It takes about 2.6 seconds to make a purchasing decision at retail. So why would anyone buy your product over the competition? You will find out here and learn the insiders’ secrets of "human speak" and how to connect your product to your consumer.

In this special report you will find out how to:

  1. Effectively influence the consumer.
  2. Recognize how “warm and fuzzy” translates into more sales.
  3. Identify how you can “connect” to consumers.
  4. Understand what turns off customers.
  5. Recognize the knowledge necessary to hear your package and see your product through the eyes of the consumer.

If you work in any of the following departments you NEED this report. I spend my day tracking the latest packaging trends and technologies and turn them into insights you can use. If you want to package your products so that people will buy them, stay on top of the latest innovations with this new report.

  • Market Research
  • Consumer Insights
  • Category Management
  • Consumer Planning
  • Package Design/Development
  • Packaging Graphics
  • Packaging Engineers
  • Brand/Product Management
  • Marketing
  • Creative Services
  • Industrial/Structural Packaging Engineers
  • Creative/Art Direction
  • Global Branding/Design
  • Retailers
  • Packaging Suppliers
  • New Business Development


Order Now by clicking here.


The report is proudly sponsored by

Planet Canit

Planet Canit specializes in distinctive, upscale, customized tin packaging that supports our clients' branding initiatives, their marketing strategies, and their bottom-line sales growth targets.  Customers who package their tea in Planet Canit canisters appreciate an unmatched level of care and attention to detail throughout the design and development stages, but more importantly find that brand recognition and retail sales grow exponentially with the incorporation of reusable, sustainable containers for their loose leaf, bag, and sachet products.  From our products and services to our people and perspective, Planet Canit succeeds by acting and doing things that are Beyond the Box ™. 

Lisa Baer, President
Baer Design Group

Brand Identity, Naming and Package Design
Simply put: We do brand and corporate ID. Our team of veteran designers, seasoned brand-architects, copywriters and photographers has been creating memorable brands for over ten years. We’ve done award-winning work on everything from technology to tea.

We offer full-service branding: brand identity, corporate identity, brand architecture, tagline development, naming and package design. We find identity solutions to branding problems.
1234 Sherman Ave #107
Evanston, IL 60202

Special Packaging Sustainability Report By The Packaging Diva

Sustainable Packaging From 'Green To Great' 
Confused by all the packaging products touting green and environmentally friendly packaging? Do you think you are doing the right thing by choosing sustainable packaging materials or companies that use them? Does "green" really influence your purchasing choice of products or is it just another buzz word?

In this report I explore what really works in the world of sustainable packaging innovation. Find out how you can take innovative best sustainable practices and incorporate them into your brand.

To Order Sustainable Packaging From 'Green To Great' 
A unique perspective on what it takes to maximize the appeal of green packaging.

Click  here

BONUS:With your order you will be added to the Packaging Diva’s client alert email with the latest insight on product packaging.


Got Soap? How To Package It Simply, Effectively And Within Budget


Whether you plan to sell on the Internet or in a retail outlet, do you know the one thing that you need to know to ensure your products success? You guessed it, THE PACKAGE. I know how hard it is to have a great idea or product, and then to have to dig through mounds of information to learn how to package it. The information you need to know to get it right is overwhelming.

Packaging is complicated, one mistake and you could be back to square one. When that happens, unfortunately you may have lost a lot of money in the process. So, it pays to do it right the first time and understand the problems before they become insurmountable. That's why I have created my special report presented at the Soapmaker's Convention April 29 in Burlington VT, “Got Soap? How To Package Your Products Simply, Effectively And Within Budget.”

So don't wait till its too late. Packaging is a complex equation. It IS the sales person. It IS your brand. It IS your company and if you haven't given it the consideration it deserves it will fail or most certainly not live up to its expectations.

Order this insightful report now at Packaging University

Read The Packaging Diva BlogPackaging Your Invention To Sell by JoAnn Hines Packaging Diva

Even if you have a great invention without a package it will never sell. Lets face it consumers are a fickle bunch. It doesn't take much to turn them off. In fact, you only have 2.6 second to turn them on to your invention through your packaging. Yes, your package is your number one salesperson and once you have lost the opportunity you may never get it back.

People always contact me whenever they are in trouble. Most of the time it is after the fact and they want a quick fix to their packaging woes. Well, it doesn't work that way. Packaging is a complicated and intricate process. Understanding it requires time and consideration. Itís not just about getting the product there. Itís also about getting the product to SELL.

That's where the unique role of packaging comes into play. Packaging is a complex equation. It IS the sales person. It IS your brand. It IS your company and if you haven't given it the consideration it deserves it will fail or most certainly not live up to its expectations. Itís a tangle of information out there and what you don't know CAN get you into trouble. Learn why you should always make packaging your first thought not your last.

Order Now by clicking here.



About The Packaging Diva:

JoAnn Hines, the Packaging Diva, has more than 30 years of expertise in the packaging industry. She has been interviewed on TV and radio, traveled to China as a packaging summit guide, worked with the Small Business Administration (SBA), and spoken at the White House (twice). Why do clients seek her out? They flock to her because she knows how to package products so that people will buy them. When Faith Popcorn made her business trend predictions for 2006, she called JoAnn to find out what was going on in the world of packaging. Businesses large and small call upon the Diva to solve their packaging problems and to ensure that their packages work to sell the product.

JoAnnís advice and articles appear in virtually every packaging industry publication, numerous business and international publications, and on many website portals. She is an accomplished author, speaker, publisher, marketer, and e-commerce expert. She has received numerous leadership awards and among other honors was named "One of the 50 most influential packaging leaders in the 20th century." She is the founder of Women in Packaging, Packaging Horizons Magazine, Packaging Career Hotline, Packaging Coach, Packaging Diva and Packaging University.


Georgia Inventors Association

United Inventors Association

Institute Of Packaging Professionals Consultants Council

Are you on a deadline for a story or project related to packaging?

If so, we can assist you in making contact with experts, and key contacts in the industry. To help us expedite your request, please e-mail us right away and be sure to include your name, which media you're with, what kind of information you're seeking for your story, your deadline date when you would need the information, along with your phone number and e-mail address.

Need an industry expert for your story?

JoAnn Hines, Packaging Diva of Packaging University, and Women in Packagingģ founder is available for interviews. Please contact us to receive a bio and press kit and to schedule an interview.


Want to do business with Wal-Mart. Better request the Wal-Mart packaging file. What you don't know CAN hurt you. Find out the inside scoop first. Click here to request.



Want to know more about the role of packaging?

Need to learn how to package products people will buy?

Just starting a business that needs to package products? <

Need brainstorming about what packaging works in the current economy?


Contact the #1 consumer product packaging expert by email, JoAnn, or by phone at 678-594-6872.



Packaging Experts, Packaging Consultants, Packaging Speakers

Packaging University's Public Relations Department can connect you with the country's top leaders, experts, consultants and speakers, in packaging and related industries. Our experts work in all facets of packaging and they will speak with you about new innovations, trends, legislation, technology, and other packaging news. Contact us if you need experts to interview, article ideas, news, hot topics, or quotes, opinions, and insights from prestigious sources.

Click here to contact JoAnn 


10 Ways Clients Utilize the Packaging Diva Packaging Consulting Services

  1. They need the services of a packaging consultant or expert.

  2. They want to keep up with the latest packaging trends, technologies and innovations.

  3. They have an upcoming conference where the need a packaging speaker and packaging expert for the program.

  4. They are expanding into new consumer markets and require packaging expertise to make their products sell.

  5. They want to target a specific demographic and need to understand how packaging influences the way we shop and buy.

  6. They have a new product to introduce and want to make sure their packaging is on target.

  7. They are considering a merger or acquisition and need to understand the intricacies of the packaging marketplace.

  8. They need to find a packaging vendor to package their products.

  9. They need to stay competitive on what's happening in the packaging industry


  1. They know nothing about packaging but need to learn in a hurry.


Click here to read an article published in the premier edition of

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4290 Bells Ferry Road, Suite 106-17

Kennesaw, GA 30144-1300


Phone: (678) 594-6872

Click Here to Contact JoAnn

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