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Sustainable Packaging From 'Green To Great' 

Confused by all the packaging products touting green and environmentally friendly packaging? Do you think you are doing the right thing by choosing sustainable packaging materials or companies that use them? Does "green" really influence your purchasing choice of products or is it just another buzz word?
In this report I explore what really works in the world of sustainable packaging innovation. Find out how you can take innovative best sustainable practices and incorporate them into your brand.

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Packaging Your Invention To Sell

Even if you have a great invention without a package it will never sell. Lets face it consumers are a fickle bunch. It doesn't take much to turn them off. If fact, you only have 2.6 second to turn them on to your invention through your packaging. Yes, your package is your number one salesperson and once you have lost the opportunity you may never get it back.
People always contact me whenever they are in trouble. Most of the time it is after the fact and they want the quick fix to their packaging woes. Well, it doesn't work that way. Packaging is a complicated intricate process. Understanding it requires time and consideration. It’s not just about getting the product there. It’s also about getting the product to SELL.
That's where the unique role of packaging comes into play. Packaging is a complex equation. It IS the sales person. It IS your brand. It IS your company and if you haven't given it the consideration it deserves it will fail or most certainly not live up to its expectations. It’s a tangle of information out there and what you don't know CAN get you into trouble. Learn why you should always make packaging your first thought not your last.
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Does Your Packaging Speak Human?

Information overload. We all suffer from it. With a plethora of external influences pulling at retail, what is going to convince the consumer to zero in and choose your product? More importantly, are you speaking the right language to sway someone to read the product information and make the purchase?
It takes about 2.6 seconds to make a purchase decision. Why will someone pick up your product instead of your competitor’s? What compels them to buy your product? What will make your product "connect" over another?
In this session you will learn about the "human speak" of the package. You will learn how to use it to effectively influence the consumer. Discover how "warm and fuzzy" translates into more sales. Hear how you can "connect" to consumers. You will also find out what turns off the customer. By the end of the session you will have gained the knowledge necessary to hear your package and see your product through the eyes of the consumer.
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Smart Consumer vs. Dumb Packaging.

Wow! Look at all the choices out there. For every category, there are dozens of products just like it on the market. So, how smart are consumers? Can they make an informed purchasing decision? Do people really comparison shop or do they just grab the first thing they see from the shelf? What role does packaging play in their decision to purchase?
In this session, you will discover the consumers’ intelligence and the power of your package to take them to school. Are they impressed with labels and logos or are they looking for the best value? Who is the ultimate decision maker and what can you do to influence them? They aren’t stupid! The most valuable information you will gain is how to NOT alienate consumers.
If you don't recognize these critical factors in your marketing efforts your dim-witted package will secure the dunce hat for your product. The product will be dying -- not flying off the shelf.
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Got Soap? How To Package It Simply, Effectively And Within Budget

Whether you plan to sell on the Internet or in a retail outlet, do you know the one thing that you need to know to ensure your products success? You guessed it, THE PACKAGE. I know how hard it is to have a great idea or product, and then to have to dig through mounds of information to learn how to package it. The information you need to know to get it right is overwhelming.

Packaging is complicated, one mistake and you could be back to square one. When that happens, unfortunately you may have lost a lot of money in the process. So, it pays to do it right the first time and understand the problems before they become insurmountable. That's why I have created my special report presented at the Soapmaker's Convention April 29 in Burlington VT, “Got Soap? How To Package Your Products Simply, Effectively And Within Budget.”

So don't wait till its too late. Packaging is a complex equation. It IS the sales person. It IS your brand. It IS your company and if you haven't given it the consideration it deserves it will fail or most certainly not live up to its expectations.

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The Senior Factor: How To Motivate Them To Buy Your Products

Every seven seconds, someone turns 50. With 76 million U.S. boomers in command of today’s buying decisions, the potential for profit and growth from this group is enormous. With 70% of all purchase decisions made in the store your product only has about 2.6 seconds to compel seniors to pick it up. (Or do they even want to be identified as seniors?)

This is your product's first moment of truth: your packaging.

Is it on target to capture the attention of the fastest growing and most affluent group of consumers – the Baby Boomers?

Do you know the right "hot buttons" on or in your packaging to compel this group to purchase your products?

Gain insights into the senior market and find out what packaging sells product, and the best ways for your packaging to connect with these lucrative underserved consumers.

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If You Package It Will She Buy?

Did you miss WMPKG founder JR Hines' presentation at “Capture the Purchasing Power of Women: Marketing to Women”? It's not too late to order the Special Report "If You Package It Will She Buy?".

According to Advertising Age, Women are responsible for 85% of American’s annual $7 trillion in total personal expenditures. Understand and connect with women to capture untapped markets, build loyalty and drive profitability.

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If You Package It Will They Buy?

What is a package any way? It could be a box or a container or anything similar. We all know it conveys a product from point A to point B. Besides the obvious of getting it there undamaged or not broken, what's a package supposed to do? That job has changed dramatically in the last decade.

The package has become the “first moment of truth” at retail.

And now, especially it’s going to decide whether someone will by your product, or not. So you better pay attention to not only what goes inside but what's on the outside of the box.

Just because you have a great product doesn't mean it’s going to sell. Or even if you have it in the right retail environment that it's going to fly off the shelf. Packaging a product the right way entails much more than just creating a box or package to put your product in.

Find out how to package products consumers will buy in this special report "If You Package It Will They Buy?"

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Is Your Packaging Female Friendly?

JoAnn Hines provides the answers pivotal to your business’ success in an eye opening report, "Is your packaging female friendly?” Her analysis clearly illustrates that not all companies understand the female mindset. Her intensive survey and its results demonstrate this fact along with other interesting twists of perception.

Ms. Hines’ highlights the fact that designers of packaging products have different judgments about the package than consumers.

• Respondents to her survey agreed that convenience, ease of storage, and female friendly elements such as size of package and handles were important package features.
• Surprising results revealed that consumers are divided on the issue of concern for environmentally friendly materials.
• Interestingly, cause marketing was not perceived as a strong reason to buy a particular product.
• The most intriguing survey result was that X% of women would not be induced into purchase a product because of celebrity endorsement. The report will provide you with the actual figure.

Hello, designers? Does any of this sound like information you need?

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Packaging Your Products to Boomers

Is your packaging is connecting or attracting with this audience? You need Packaging Your Products to Boomers to find out.

• What packaging sells a boomer on a product.
• Packaging attributes boomers like or dislike and why.
• How your product packaging can connect with this growing lucrative market.
• What "hot buttons" must be on or in your packaging to compel this market to make the purchase.
• How to connect your product packaging with this growing, lucrative market.

Find out what the representatives of the leading consumer goods companies learned about product packaging to attract baby boomers at the Packaging and Design Summit. Don't just take our word how good the info is! Listen to what the audience had to say about the research and presentation:

“Great takeaways. Well, worth the time. I can now look at my products in a different light.” -- Jarom Campbell, category manager, Melaleuca, Inc.

“The packaging diva has her finger on the pulse of the over 50 generation. Her insightful presentation made me rethink the ways and methods to connect with this audience. She offered great facts that demonstrate the purchasing power of an underserved audience. I would definitely recommend her presentation to others and invite her back for future events.” -- Sarah Ashmore, conference director, Chemical Week

This information is available now to you for a fraction of what attendees paid to attend the summit.

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Are You Talking To ME?

What attendees had to say about the Packaging Diva's presentation

"Thanks a lot for sending me such a good presentation. I really liked it and thought it is very interesting and useful to me."

Valeria Garino
Packaging engineer R&D Int´l Division
The Clorox International Company

"The packaging diva knows what the over 50 generation wants in product packaging. Her insightful presentation engaged the audience and made our conference attendees re-evaluate their current practices. She offered great facts and packaging examples that demonstrated the purchasing power of a misunderstood and underserved market. I would definitely recommend her presentation to others and invite her back for future events.”

Lesley Kyle
Senior Event Manager
Society of Plastics Engineers

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