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How To’s of Packaging
How To Package Your Products For MOMS
by JoAnn Hines Packaging Diva
So what does Mom really want on her product packaging? What will entice her
to pick your product off the shelf? What siren screams "buy me" as she
walks down the isle? The answers are not what you might think. Women perceive
products differently than their male counterparts. They have different expectations
of products. Women say that they product manufactures don't understand their
wants and needs either. In fact 59% of women feel misunderstood by food marketers.
This market segment accounts for 60-70 of all product packaging. So, how do you
get this powerful consumer (MOM) to connect with your packaging?
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How To Get Started Packaging Your Product
by JoAnn Hines Packaging Diva
Copyright © 2008
Feeling overwhelmed while trying to develop a package for your product? I'm
not surprised. Packaging is the third largest industry in the country. In fact,
there are more than 10,000 packaging manufactures in the US alone. The proliferation
of material choices and vendors is extensive. To begin you will have to narrow
the resource and material universe before you package anything. That
is your first step because you can't have a product without a package.
Which vendor is right for you? What is your packaging material of choice?
Do you understand the differences between each material and what value each
will bring to marketing your product? How do you sift through the mounds of
information and resources to set started packaging your product?
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How To Find A Packaging Supplier For Small Quantities
by JoAnn Hines Packaging
Diva
Copyright © 2008
This will probably be one of the hardest tasks you have
associated with getting your product to market. Many packaging
manufacturers simply don't handle small quantities so it’s
important to find a supplier that works with minimum quantity or
small quantity orders at the very beginning. Fortunately there
are now many resources available to someone starting the process
of packaging their product.
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How To Avoid Costly Packaging Mistakes
by JoAnn Hines Packaging Diva
Copyright © 2008
You invest so much time and money in product development, why not invest
a little more and protect yourself from making a bad packaging mistake? It
is easy to make a packaging error that comes back to haunt you after you
have packaged the product and sent it on its way to the retailer’s
shelf.
We think about bad packaging when they hit the news. For example "Ecoli
Outbreak Attributed to Packaging." Packaging that on the surface seems
like a good idea but then backfires due to some unforeseen circumstance that
takes place. Why wait until it becomes an issue? To
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How To Hire A Package Designer
by JoAnn Hines and Steve Pellegrin
Copyright © 2008
First and foremost, understand that you have put a lot of work into developing
your product. Don’t short change it by having poor artwork or an amateurish
package. Understand that good package design is an investment not an expense.
Don’t wait until the last minute either. This is a process and you
need to begin it in a timely fashion.
Hiring the right package designer can make or break the success of your
product, so do your homework and make the right designer selection the first
time. Interview several and pick the designer you feel the most comfortable
with and the one who understands your style. Don’t make a decision strictly
on price.
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How To Make Your Product Packaging Newsworthy
by JoAnn R. Hines Packaging
Diva
Copyright © 2008
Recently mainstream media coverage of the packaging industry is more in-depth
than usual. I see several articles about packaging every week. Unfortunately,
the vast majority of the news articles deal with negative perceptions of
packaging and its influence on society. In fact, dozens of articles were
recently written in response to the Consumer Reports "Oyster Awards" with
such titles as: “Today's Packaging Can Drive The Mild-Mannered To Rage" and "Open
UP." Most of what was written in these articles did not bode well for
packaging.
So how can you get your product packaging seen by the media in a more favorable
light? Make sure that your packaging is connected to one of the more popular
news trends. Consider what the media will be covering outside of the obvious "breaking" news.
Think about your product and how it can connect with the media coverage.
A few examples of topics they will be covering in the future include:
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How To Package Products For A Cause
by JoAnn R. Hines Packaging Diva
Copyright © 2008
What is “cause marketing” anyway? I think by the vast majority
of people it’s really misunderstood. Cause marketing (also known as
cause-related marketing) is an umbrella term that covers a rich range of
marketing activity. Central to its definition is the idea of a marketing
partnership between a business and nonprofit entity for mutual benefit. It
is not the endorsement of a product by a celebrity to sell more product.
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